Barcode becomes internet ready

Barcode

Evrythng, a digital identity and data management platform for consumer products and GS1 US Solution Partner, has launched a QuickStart Online Tool for manufacturers and retailers to connect their products to the Web at mass scale using GS1 identifiers.

The web-enablement of GS1 identifiers, used on trillions of consumer products every year, is set to enhance the role of the barcode with expanded functionality, connecting every consumer product to the World Wide Web and allowing one code or tag to support multiple applications, including smartphone interaction by consumers. As part of an industry-wide initiative, Evrythng is working collaboratively with leading global consumer product brands, retailers and other industry stakeholders to help define the next-generation of digitised product codes.

GS1 develops and maintains the most widely-used supply chain standards that are fundamental to numerous enterprises around the world. The best-known symbol of GS1 standards is the barcode, named by the BBC as one of “the 50 things that made the world economy.” Following a January 2018 GS1 public call to action with a mission objective that “GS1 identifiers will become linkable for the first time, enabling users to link to them or from them on the web”, Evrythng Chief Technology Officer and co-founder Dr. Dominique Guinard is co-chairing the GS1 URI working group and which is meeting on requirements and technical specifications in New York later this month.

Billions of iOS and Android smartphones can already read standard QR codes and NFC tags today.  GS1’s call to action for the industry stated: “The short-term goal of this work is to reduce the need for multiple codes on packs, while ensuring that we develop a glide path with industry toward a future where a single 2D barcode could serve the needs of all parties.” A standardized approach to GS1 identifiers with web addresses will make it possible for the conventional 1D barcode that appears on trillions of products made each year to be updated to a single QR code or NFC tag, and which can automatically be read by smartphones to access digital services as well as being scannable by point of sale systems.

Brands can use the Evrythng QuickStart Online Tool to create digital identities for their products at industrial scale using existing GS1 identifiers. The tool will generate web addresses for each product item and easily connect to digital applications such as dietary information on food and beverage products, mobile checkout for direct purchase of products, post-sale registration and reward, product authentication and blockchain-backed provenance information.

Niall Murphy, CEO & co-founder at Evrythng, said: “The ubiquitous barcode representing a GS1 identifier has served brands and retailers well for decades, scanned over five billion times a day around the world at points of sale. With billions of iOS and Android smartphones now enabled to automatically read and scan NFC and QR codes, the time is now for the GS1 global standard to become internet-enabled, connecting trillions of consumer products to the web. Millions of people already interact with proprietary smart codes from WeChat, Snapchat, Facebook, Amazon and others.

“A new standard for giving web addresses to products using GS1 identifiers, which we hope to see completed by mid-year 2018, will extend the value of the standard barcode, open products up for smartphone interaction, and make product digitization accessible to everyone globally. We are at an inflection point that can see the world’s consumer products connecting to the Web at massive scale. Consumers benefit with access to richer product information and digital services on every product.  Brands, retailers and manufacturers are able to generate enormous efficiencies with data from and about their products throughout the lifecycle, and connect directly with their customers and consumers via their products.”

 

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Navarra Retail Systems

Navarra Retail Systems has provided tobacco retailing solutions for over 15 years and offers retailers the best service and keenest prices.

We supply a range of dispensers manufactured by GM Global solutions tailored towards the needs of Scottish retailers with solutions to suit all outlets.

All units fully comply with all Tobacco Display Regulations (even with their doors open) and are the most efficient way to retail tobacco in a market with restricted display.

Our secure metal units protect valuable stock. They also provide real stock control as all product dispensed is automatically scanned to the till.

The dispensers reduce costs by saving time on stocking, speeding-up service and preventing mistakes – especially with plain packaging.

They can also increase revenue through increased sales, advertising and sponsorship.

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Snappy Shopper

Snappy Shopper is a product which has been designed and built specifically for the convenience store market.

As consumers continue to migrate to online services and away from traditional offline business models, it is clear that the convenience store market will go the same way. With other businesses looking at this opportunity, we have seen supermarkets and even Amazon entering this market.

Snappy Shopper is the solution convenience store retailers need to allow them to compete in the digital marketplace and have a digital strategy to ensure they are not left behind by increasing their sales revenues and opening up the ecommerce multichannel marketplace.

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GS1

GS1 UK is a community of over 33,000 members working in retail, foodservice, healthcare and more. GS1 UK is one of 112 independent, not-for-profit GS1 organisations operating across 150 countries worldwide.

GS1 UK helps everyone involved in making, moving and trading goods, automate and standardise their supply chain processes using the common language of GS1 global standards.

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Bolt Learning

Bolt is committed to improving the performance of the UK convenience and wholesale industry, by improving the knowledge, skill-set and capability of the people who work within it. Bolt creates innovative digital learning solutions, using modern teaching methodologies and cutting-edge technology, to help companies more effectively train and develop their people.

One-in-three convenience retailers say training is a significant challenge for their business, mainly due to lack of time. We offer online training modules, specifically designed for convenience retail, giving retailers and suppliers a cost-effective and time-efficient way to train themselves and their staff. Our modules help retailers and suppliers protect their business from a potential breach of compliance, covering topics such as food hygiene, health & safety and age-related sales, and also give employees the knowledge and skills to help grow sales, such as customer service, upselling, core range and category knowledge.

Our online learning platform also provides critical measurements of training completed and knowledge and skills attained, giving retailers or store managers an easily accessible online record of all training which has taken place in their business and their employees’ performance.

In our relatively short life we’ve started working with global, national and local clients, such as McColl’s, Lifestyle Express, Sewells on the Go, James Retail, Parfetts, JJ Foodservice, Brakes, PMI, Kanes, Weetabix and JTI.

We are constantly innovating our solution to push the boundaries of what we can offer our clients, disrupting the way which online learning is created, delivered and tracked to ensure a higher impact to their business.

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Zapper

Free to download from all stores, Zapper’s award-winning mobile payment with in-built loyalty app is now available in +1,000 stores across the UK, including Spar, Nisa, Best-One and Booker.

With just one tap to pay, digital store loyalty cards are instantly updated and available vouchers automatically redeemed. Zapper is the rewarding way to pay.

Using Zapper, retailers and brands can instantly match a name to every basket and create targeted marketing campaigns to encourage a higher visit frequency and increase basket spend. With payments settled within 24 hours, Zapper’s low-cost loyalty solution also helps retailers to improve cash flow.

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Hi Street Digital Media

Hi Street Digital Media provides convenience retailers and FMCG brands with a unique opportunity to target shoppers at the vital moment of decision making prior to purchase. Our high bright digital media screens, placed in premium convenience stores throughout the UK, are proven to increase sales of promoted products by an average of 15.3% whilst also increasing both footfall and basket size.

Our screens are supplied completely free of charge to retailers who meet our criteria. We also allocate a portion of the daily media space to symbol group specific retailer promotions.

Brands promoted on the screens see an immediate and tangible ROI, as well as distribution and compliance solutions, supported by revolutionary shopper engagement analytics.

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Velocity Worldwide

Velocity Worldwide is a creative retail marketing and shopper engagement specialist with over two decades in the business of knowing shoppers and the retailers who serve them.

Velocity’s proprietary personalisation and insight technology, Darius for Retail, was born out of this specialism.

By helping convenience stores and fuel retailers gather, profile and segment shopper data, Darius for Retail drives more visits, engages customers and grows sales by making it possible for them to deliver personalised, relevant messages, experiences and rewards to their shoppers across all channels, both off-line and online… when they’re in-store and when they’re not.

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The Retail Data Partnership

One the UK’s leading EPoS providers, The Retail Data Partnership specialises in reliable, easy to use EPoS systems to the convenience sector and strives to use big data to give retailers and brands the complete picture of the convenience sector.

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MHouse Solutions

MHouse Solutions is Scotland’s leading supplier of tailored Epos solutions. We are a rapidly-expanding company with multiple supplier links and partnerships. We are proud to service over 450 stores in Scotland alone.

MHouse Solutions offers a comprehensive, cost-effective yet premium Epos solution that just works every time, bringing the simplicity back to retail.

We pride ourselves in being there for our customer with a free helpdesk number and seven days per week support. The company is always committed in putting the customer first. At installation we appoint a site specific BDM to project manage the Epos installation and training.

The directors all have decades-worth of retail experience therefore we can truly say our systems are made by retailers for retailers.

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IRI

IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organisations, retailers and media companies grow their businesses.

With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand cloud-based technology platform, IRI helps to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers and deliver market-leading growth.

A confluence of major external events—a revolution in consumer buying, big data coming into its own, advanced analytics and automated consumer activation—is leading to a seismic shift in drivers of success in all industries. Ensure your business can leverage data at www.iriworldwide.com.

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PayPoint

In thousands of retail locations, at home and on the move, we make life more convenient for everyone.

For retailers, we offer innovative and time-saving technology that empowers convenience retailers in the UK and Romania to achieve higher footfall and increased spend so they can grow their businesses profitably. Our innovative retail services platform, PayPoint One, is now live in over 7,400 stores in the UK and offers everything a modern convenience store needs, from parcels and contactless card payments to EPoS and bill payment services.

Our technology helps retailers to serve customers quickly, improve business efficiency and stay connected to their stores from anywhere.
Our UK network of 29,000 stores is bigger than all banks, supermarkets and Post Offices together, putting us at the heart of communities nationwide.

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