EPoS provider Henderson Technology has partnered with mobile app Gander to help stores sell more short-dated items.
The Gander app displays reduced-to-clear food automatically and in real-time, with Henderson Technology’s EDGEPoS system pushing the items to mobiles, as they are stickered in-store. Similarly, when a product is sold it is automatically removed from the app, providing an instant feed of all reductions in-store at any time.
Darren Nickels (pictured left), Head of Henderson Technology, said: “As an innovative and forward-thinking technology supplier, we are committing to helping all our retailers to reduce food waste. We are excited to have partnered with Gander to bring this unique initiative to life in an industry first. We are delighted to be the first EPoS provider in the UK to offer this with our EDGEPoS system.
Ashley Osborne, Founder of Gander, added: “For retailers reduced food can cost them up to 7% of their turnover. At a time when margins are being squeezed, this is revenue sitting on their shelves and that shoppers locally would love to buy, they just don’t know it is there.
“Only 5% of a retailer’s existing shoppers purchase reduced-to-clear food. Gander puts this information in the hands of significantly more motivated shoppers which in turn will increase sales of reduced product. For a retailer, this will increase revenue otherwise lost to waste, increase footfall and reduce waste.”