IRI company SalesOut has signed a three-year deal to supply Independent food and drink wholesaler Blakemore Trade Partners with shipment and POS data.
SalesOut processes 20 million wholesaler transactions every week and has coded more than three million FMCG products. Data across hundreds of categories will be provided to Blakemore and over 300 of its suppliers via SalesOut’s Unify Supplier Collaboration portal.
Unify is a data visualisation platform. Utilising IRI Liquid Data, it provides a personalised and customised view of the wholesale market from any device where and when people need it.
The partnership will enable Blakemore to get closer to its suppliers, sharing data and working together on joint business planning initiatives such as pricing, range and promotions.
Blakemore provides the trading, marketing and sales support function for over 1,000 Spar stores operating in its area.
Kirsty Harris-Clarke, Head of IRI company SalesOut, commented: “We are very pleased to be supporting Blakemore Trade Partners as they venture into a new phase of collaboration with their suppliers to make faster and better operational decisions and work together more effectively on everything from setting the price of a product, agreeing promotions and monitoring product distribution opportunities.”
Cy Wisenden, Head of Commercial at Blakemore Trade Partners, added: “Convenience is known for being a fast-paced operating environment with little room for error. Quicker access to accurate and robust data and market intelligence, of which we believe SalesOut to be the premier provider, will mean that we can work with our suppliers to better target promotions and monitor return on investment right to the point of sale.”