A number of Spars in the South West of England are already live and accepting Zapper payments and loyalty.
Once the solution is installed, stores can be live and transacting within hours. Zapper delivers instant mobile payments and seamless rewards, helping retailers understand shoppers to build a more efficient and profitable business.
To use Zapper, shoppers open the app on their smartphone, scan a QR code at the till and payment – including voucher redemption and loyalty card updates – is seamlessly processed in a few seconds.
“Working with Zapper means that customers are motivated to shop at Spar rather than at a competitor store,” said Ian Taylor, Spar UK Retail Director.
“Our customers have many great reasons to shop with us and there are enormous benefits to retaining and rewarding them. We continue to develop exciting modern and relevant convenience stores and Zapper mobile payment rewards loyalty and enables our customers to pay for their goods faster which in turn will encourage repeat use in store.”
Jon Birt, Retail Director, Zapper UK, said: “We are Spar UK’s first app partner to deliver a seamless loyalty and smarter marketing platform. This will further assist retailers in understanding today’s convenience shopper’s needs, all delivered by the ease of quick mobile payments. With the average shopper spending £8.47 when they pay with the app, it is clear Zapper is transforming the way shoppers pay and receive rewards.”
FMCG brands can also gain personal insights and contact their customers directly via Zapper. Brand-specific digital vouchers can be sent in seconds via the app to consumers directing them into Spar and other convenience stores to automatically redeem their vouchers.
The app is available for download via Android, iOS and Windows Phone platforms.